{"id":2903,"date":"2018-10-18T16:21:34","date_gmt":"2018-10-18T14:21:34","guid":{"rendered":"https:\/\/dev.owlshead.com\/uncategorized\/nouvelle-identite-mont-owls-head\/"},"modified":"2018-12-13T20:24:40","modified_gmt":"2018-12-13T19:24:40","slug":"a-new-identity-for-mont-owls-head-and-an-invitation-to-somewhere-different","status":"publish","type":"post","link":"https:\/\/dev.owlshead.com\/en\/news\/a-new-identity-for-mont-owls-head-and-an-invitation-to-somewhere-different\/","title":{"rendered":"A new identity for Mont Owl\u2019s Head and an invitation to somewhere different"},"content":{"rendered":"<p>Mont Owl\u2019s Head is repositioning its brand and revamping its visual identity. To keep stride with the changes made to on-site services, the Owl\u2019s Head team is also giving the mountain\u2019s image a makeover. To assist in this transformation, they enlisted the services of creative agency Chacha.<br \/>\nThe logo and signature have been updated, the colour palette freshened, and the core message enhanced. Through this new approach, the mountain is revealed at its best.<\/p>\n<p>Owl\u2019s Head was fortunate to have the owl already established as its natural icon. We chose to keep that recognizable image as a central element of the mountain\u2019s new visual identity while giving it a modern tweak.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-782\" src=\"https:\/\/dev.owlshead.com\/wp-content\/uploads\/2018\/10\/OHD_Comm-Presse_Ambiance.jpg\" alt=\"Nouvelle identit\u00e9 visuelle Owl's Head\" width=\"916\" height=\"512\" srcset=\"https:\/\/dev.owlshead.com\/wp-content\/uploads\/2018\/10\/OHD_Comm-Presse_Ambiance.jpg 2550w, https:\/\/dev.owlshead.com\/wp-content\/uploads\/2018\/10\/OHD_Comm-Presse_Ambiance-768x429.jpg 768w\" sizes=\"auto, (max-width: 916px) 100vw, 916px\" \/><\/p>\n<p>Under the owl, we added a signature to underscore the renewal of Owl\u2019s Head and the ambitious development project that underlies it. Owl\u2019s Head is, first and foremost, the vista of the lake as seen from above, the special quality of the light it reflects, and the majesty of the panoramic landscape.<\/p>\n<p>The new colour choices, meanwhile, are shades of grey, green and blue that convey an understated tone and echo the hues found in nature.<br \/>\nThe new identity evokes the mysterious, appeals to the dreamer and alludes to the great legacy of Owl\u2019s Head. We let the natural light speak for itself and bask in a wash of emotional impressions. We are in the here and now. Awed, amazed, and for a moment, detached from the rest of the world. <\/p>\n<p>Because suddenly, we\u2019re somewhere else. Somewhere different.<br \/>\nTo announce this visual transformation, Owl\u2019s Head and Chacha Communications have produced a video that will air on social media.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"colmvideo\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/4oVWqdNwIQE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<br \/>\nA website designed by Chacha, with a transactional component, will be rolled out before the start of the ski season..<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mont Owl\u2019s Head is repositioning its brand and revamping its visual identity. To keep stride with the changes made to [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-2903","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":{"menu_language_white":false,"pdf":false,"other_space":[],"other_content":"","section_form_id":false,"section_form_space":[],"section_form_underline":"","section_form_title":""},"taxonomy_info":{"category":[{"value":17,"label":"News"}]},"featured_image_src_large":false,"author_info":{"display_name":"Roxanne Pichette","author_link":"https:\/\/dev.owlshead.com\/en\/author\/roxanne-pichette\/"},"comment_info":0,"category_info":[{"term_id":17,"name":"News","slug":"news","term_group":0,"term_taxonomy_id":17,"taxonomy":"category","description":"","parent":0,"count":54,"filter":"raw","cat_ID":17,"category_count":54,"category_description":"","cat_name":"News","category_nicename":"news","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/dev.owlshead.com\/en\/wp-json\/wp\/v2\/posts\/2903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.owlshead.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.owlshead.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.owlshead.com\/en\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.owlshead.com\/en\/wp-json\/wp\/v2\/comments?post=2903"}],"version-history":[{"count":0,"href":"https:\/\/dev.owlshead.com\/en\/wp-json\/wp\/v2\/posts\/2903\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.owlshead.com\/en\/wp-json\/wp\/v2\/media?parent=2903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.owlshead.com\/en\/wp-json\/wp\/v2\/categories?post=2903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.owlshead.com\/en\/wp-json\/wp\/v2\/tags?post=2903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}